Senior copywriter and content strategist for Umios’s rebranded global website.
Umios (formerly Maruha Nichiro) wanted copy that aligned with its global rebrand: “Less jargon, more human.”
I, as a human, led copy and content strategy, writing nearly everything on the site. I also wrote a style guide, streamlining content production and reducing revision time for future writers.
They liked it so much, they came back about five years later when they changed the company name.
Umios
Maruha Nichiro
